Boy Group Personal Brand Analysis Results June 2020...Top-ranked BTS Jimin

According to the analysis of big data in June 2020, the boy group's personal brand

reputation was analyzed in order of 1st place, BTS Jimin, 2nd place, EXO, Baekhyun,

3rd place, and BTS Jungkook.

In order to analyze big data of boy group personal brand reputation, the Korea Institute

for Corporate Review extracted 106,260,112 brand big data from 630 individual members

of boy group from May 18, 2020 to June 19, 2020 and analyzed the brand reputation index

with the participation index, media index, communication index and community index created

with the behavioral analysis of consumers on boy group individual brands.

Compared to the boy band's personal brand reputation of 103,895,924 big data in

 May 2020, it increased by 2.28%.

The Brand Reputation Index is an index created through brand big data analysis,

finding that consumers online habits have a great impact on brand consumption.

Through the analysis of the boy group personal brand reputation, we can measure

the positive and negative assessment of the boy group's personal brand, media interest,

and consumers interest and communication volume.

The analysis of boy group brand reputation included the brand valuation analysis,

which measured brand influence, and qualitative evaluation of brand reputation monitor.

#bts #jimin #jungkook #exo #baekhyun